Category Archives: Healthy

Hippeas: The Healthy Alternative

 

If a healthier alternative to regular bagged chips is what you seek, Green Park Brands has the snack to satiate.

Rolled out in June earlier this year, Hippeas offer a gluten-free, organic brand for the health-conscious consumer. Chickpeas are the star of these puffed snacks, and they come in six flavors: Far Out Fajita, Sriracha Sunshine, Vegan White Cheddar, Maple Haze, Pepper Power, and Happenin’ Hickory. For less than 100 calories, Hippeas also provide three grams of fiber and four grams of protein, making this both a delicious and “better for you” option.

Green Park’s founder, Livio Bisterzo, is no stranger to natural foods. He started in 2011 with the tea-juice blend Little Miracles in 2011; in 2015 came Green Park, with the clear initiative to promote better food and drink practice in the industry. With Hippeas breaking into 18,500 stores this year alone, Bisterzo and his company are well on their way to market success.

Though the Hippeas brand markets to “modern hippie” millennials, Bisterzo has bigger plans than chasing a single demographic. He wants Hippeas to be “culturally relevant, address many consumer trends and resonate with consumers” beyond being a cheese puff alternative. In no small part can this be seen in Green Park’s partnership with Farm Africa, a charity that supports agricultural farmers and businesses in Africa.

According to Bisterzo, Green Park plans to “lead the agenda for positive change in the food industry by operating food companies that have a lasting social impact and prompt cultural and behavioral change.” The vibrant and fun personality of Hippeas could very well launch the product into mainstream relevance, and so far, the snack is doing well. “We truly believe that there is now a great opportunity to revive this category by creating a proposition which is premium, affordable, better for consumes and better for the earth,” he said.

After nearly a year of testing and development, Hippeas are available for purchase and ready to make a difference. For all the modern hippies wanting to sample the snack, Hippeas can be found in the US and UK at retailers such as Starbucks, As Nature Intended, and Holland & Barrett.